Show that you will be highly organised. Have a diary and notebook on the table; let the pupils see you've great admin skills. It's going to enable them all to feel more comfortable with their premise that you simply know what it is you are doing.
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A really good idea will be to record each lesson and store the mp3 files in your PC. After 10 weeks, offer to compile them on a CD for the student at a sensible cost. You are going to need the student's permission to record the lessons of course but many are willing. Nevertheless, you may need to do this for free to justify the exclusivity of your service, as mentioned in no.3.